Journalism

British politician and writer Benjamin Disraeli was well aware that "the most successful man in life is the man who has the best information." We have learned how to transmit information. Thoroughly. We have received years of excellent training at news agencies, writing press releases, reports, commentaries and features day after day after day. We’ve worked for daily and weekly papers, trade journals and economics magazines. We have shot segments for TV programs. We’ve sounded out politicians and business head honchos in radio interviews. The excellent reputation of the media that we have worked for speaks for itself, and from these experiences, we’ve become very skilled in working with the media.

No one knows the needs of a journalist better than a journalist. That’s why we know the right messages to send and how to send them, so that they reach journalists. We know how journalists think. We know what constraints they have and what a news item has to have to become a real story. As professionals, we agree with writer Alfred Polgar’s distinction between PR and journalism. "The job of journalism is to cut the grass that threatens to grow over something."